Top 5 things customers look for in a website

Online marketing has quickly become overly competitive, and strategies for success are fast-changing. One strategy may have worked today, but might no longer be as effective in the coming weeks or months. Online trends are also fleeting, putting doubts on student of an online marketing degree on whether their lessons would still apply after graduation.

The brutal truth is that an online marketing degree can only take you as far as where your diploma can, much like other information technology degree programs. However, the principles and theories you studied will never be lost, unless you do so, intentionally. In an often customer-centric world, what often works in e-commerce is offering the consumers what they came to your site for.

Here’s a look at the top FIVE things customers want to know about our business, which they expect to find on your website:

1. Specifics about what your company offers. It’s a common problem not with of a few but many websites out there. The customer visits a landing page but could not get upfront what you have to offer. Solution? Make it a point to give general information about your product or service on the homepage, with links to a product catalogue or Product page.
2. Provide a clear sense of a unique selling proposition. In relation to the abovementioned, Competition here and there can drive consumers indecisive. What often works is what they’d find unique in your product. Thus, a good copy compellingly and interestingly describing “who you are” on the most prominent page of your site.
3. Complete contact information. Customers are more cautious at making online transactions, but complete contact information with physical address and phone number, are assurance of the legitimacy of your business.
4. Third party validation. Clientele lists, awards and recognition, customer testimonials, case studies, and news clippings boosts your business and forges the foundation of trust. Clientele lists are particularly important to customers, especially if you’ve got the big names included, people feel secured to see that. 
5. Secure Socket Layers. SSL is an data encryption technology that protects the privacy of exchanges in communication between a website and its customers, particularly such types of information on credit cards, personal, and contact information.

Overall, an easy-to-use, navigable website is often most appealing to customers than those that aren’t. And you’ll learn more of these in your online marketing degree.